'i' newspaper

i is a British newspaper published by independent print limited, owned by Alexander Lebedev, which also publishes The Independent. It costs 20 pence, was launched on 26 October so is at an affordable price.

The i newspaper is a newspaper for people who want a concise, intelligent daily briefing; a newspaper that shows you all the stories you really need to know, at a glance; a quality read for busy people in the modern world so people are more likely to buy i then other newspapers as its affordable and isn't so time taking as others as stories are cut short. 

i cuts through the media cacophony to pick out the news you can't afford to miss: in current affairs, in business, in sport, in entertainment. Our unique format allows you to digest all the key stories and issues at a glance.

The i on the newspaper shows us that it is linked to the independent newspaper. It is recognisable as the i is very big bold and red. Also the i draws people attention when looking on shop shelves, also it is placed on the left hand side so people can see it and want to buy it. The front page is divided into sections so people cans skin read and get to the page that they are interested in quicker. 

i magazine is a small, modernized version of ‘The Independent’ whose appearance is bias to younger. It is advertised on the TV, increasing people’s awareness. on the front cover is an email address, facebook address and twitter address on the front page.

Here is a link to view information and see what the i newspaper has to offer you: http://www.independent.co.uk/news/media/press/the-independent-launches-iii-2109899.html?